Don’t get me wrong: personal responsibilities come first. I’m not advocating that you buy a bunch of ebooks instead of paying the utility bill.

But if you’ve got some cash to spare after you’ve taken care of the necessities in your life, here’s my case for spending your last dollar on IM.

You see…I DID spend my last dollar on IM.

Whenever I make money online, I tend to reinvest it pretty quickly. This means that I tend to have little cash to work with at any given time.

Last fall, I heard of a program called the Product Launch Management training put on by Jeff Walker. The pre-launch videos were great…I was hooked.

When I saw the price, I was shocked. Let’s just say it made Product Launch Formula look inexpensive. But you know what? I had to enrol in the PLM training. So even though I did not have enough money to pay for the entire thing, I took a leap of faith and ponied up the grand for the first installment of the payment plan.

Was this advisable? I didn’t have enough money in the bank…I wasn’t sure if I’d be able to pay this thing off.

Let me tell you a story. I posted this story a while back in a popular JV forum, but I wanted to put it here as well because I truly believe in its teachings.

A long time ago, there was a general. The general led his army across the sea to take the fight to the enemy. The problem was that the enemy outnumbered his army 3 to 1. The general was wise; when his army landed on enemy shores, he ordered his soldiers to burn all the ships. He then addressed his soldiers: “There is no going back now. The only way to get home is to win this war.”

Faced with this ultimatum, the general and his soldiers prevailed against superior numbers, or so the story goes.

So what’s the moral of this story?

When I spent my last dollar on the first installment of Jeff Walker’s PLM training, I was giving myself an ultimatum: I either had to give it my all and succeed, or fail (and dig myself a bigger hole).

I took a calculated risk when enrolling in the PLM training. I could see myself managing product launches and I could see myself liking it. I promised myself I’d followthrough with it, no matter what.

That calculated risk paid off…I made back my investment. Not only that, but I’ve made some new connections which may prove to be extremely valuable to me in the future, I’ve started to make a name for myself in the community, and my confidence has grown.

Regardless of whether you have a lot of money or very little, I want you to keep this is mind. The next time you make a purchase online, big or small, you’ve got to commit to following through with it. Otherwise, you’re wasting your money.

I’ve already made my commitment to follow through with Jeff Walker’s Product Launch Formula 3.0. I’m going to buy that sucker when it is released to the public on June 29th, two days from now.

I know that PLF3 is right for my business – it obviously fits in with my business model. There’s no way I can fail to make money with PLF3 because I’ve already made up my mind that I’m going to succeed with it.

Is Product Launch Formula 3.0 right for you?

If you’re still not sure yet, this video should clear it up.

That’s my affiliate link – I get paid if you click on it and buy PLF3.

But you know what? I don’t want you to buy it if you don’t like what you see, if you don’t think you need it, or if you can’t promise that you’ll follow through with it. You’ll just be wasting your money.

I would never recommend anything that I didn’t believe in 100%. I’ll see if I can do a video of myself buying it so you can see I’m not just blowing smoke.

Anyway…thanks for reading.

Curtis